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| The top web page area that is viewable without having to scroll down. |
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| A commercial message targeted to potential consumers. |
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| Advertising Campaign (Ad Campaign) |
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| An organized program of different advertising projects aimed to certain market or audience. |
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| An advertising company that usually serves as a broker between advertisers and publishers. |
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| The rating allows to prevent the access by minors to inappropriate or obscene content. AdsPilot offers 4 types of Ad Rating: All, General, Teen, Adult. |
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| The advertisement on a web page that comes from a list of ad network ads and changes each time the web page is requested. |
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| Ad Space (Ad Unit, Ad Box) |
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| The space on a web page reserved for advertisement displaying. |
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| The area of ad exposure on a publisher's web page. |
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| The website traffic rank. It means, a popular website has a lower Alexa rank number. |
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| Average Cost-Per-Click (Avg. CPC) |
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| The average amount advertiser pays each time visitor clicks his ad. For instance: if your link got 2 clicks (first is $0.10 and second is $0.20), your average CPC for these clicks would be $0.10 + $0.20 = $0.30/2 = $0.15. |
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| The graphic banner advertising linked to an advertiser's website landing page. AdsPilot supports a wide variety of grafic ad formats: GIF, Animated GIF, JPEG, PNG and Flash graphics. |
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| The unique Adspilot numeric identifier for a certain banner campaign. |
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| Click Through Ratio (CTR) |
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| The number of clicks an ad receives divided by the number of impressions. It helps to measure the certain ad campaign effectiveness. For example: if your links got 100 clicks for 1000 impressions, your click-through rate would be 100/1000 = 0.10, or 10%. |
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| A small text file stored by a website on user's computer to keep track of information about user browsing on that website. |
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| The process when a website visitor by clicking on the advertiser's ad accepts an offer or become a paying customer. |
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| The percentage of visitors who take a desired action (e.g. make an ad click, request to receive more info, etc.). For example: If a website has 100 visitors in total and 20 of them convert, then the website has a 20% conversion rate. |
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| The amount of money that advertiser pays for every click on his ad. |
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| The amount of money that advertiser pays for every thousand impressions of his ad. |
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| Cost Per Action (CPA, PPA) |
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| An advertising pricing model, where the advertiser pays for each specified action (sale, registration, etc.) linked to the advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. Ideal payment method for advertisers who want to guarantee only the number of customers generated as a result of the ad campaign. |
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| The amount of money that advertiser pays for every Full Page ad view. |
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| The number of times the ad is shown on a website page. |
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| RON (Run of Network) Ads allow advertisers to run their Ads on the entire publishers' network. The "Run Of Network Ads" feature is based on the "Pay Per Click" and "Pay Per Impressions" models. |
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| Sponsored Ads (Set Rate Ads, Fixed Price Ads) |
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| Sponsored Ads are the Set Rate Ads shown on the publisher websites for a certain period of time. |
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| A unique identifier of AdsPilot member. |
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| Keywords that best describe your website. |
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